“WEBSITE LINK BUILDING” = “INTERNET ELECTIONS” Every contextual / themed inbound link eventually counts as a vote for your website. The website that builds up the most votes for a certain search phrase will eventually outrank it’s competition. MANAGED WEBSITE LINK BUILDING 1. We setup an optimized Link Directory for your website. 2. Over time we establish the link ratio between outgoing links and reciprocating links. (Each website has it’s own link ratio and this is only determined over time.) 3. Wherever we are able, we try and obtain ONEWAY LINKS to your website. 4. We also manage the LINK ANCHORS of inbound links to your website. These link anchors are the search phrases you wish to rank for in the search engines. (Example:- if you want to rank for the phrase “xyz widgets” the inbound link text must be “xyz widgets”, this creates a “vote” for your website for the search phrase “xyz widgets” – in very simple terms the website that has the most “votes” / inbound links with the “anchor text” / or search phrase in the link text should outrank competitive websites, provided that your website is technically search engine friendly and does not break any other rules (spam and/or technical weaknesses). 5. We also manage the aging / maturing periods of inbound links – no longer like in the past do inbound links vote immediately, it takes approximately 3 to 6 months for links to count as solid votes for your website. 6. Over time we endeavor to build your link directory to turn your website into a HUB within it’s theme / genre. 7. After we help your website to become a HUB we endeavor to further build your link directory and turn your website into an AUTHORITY WEBSITE within it’s theme / genre. WHAT WE OFFER 1. You can outsource your website link building to us. 2. You do not have to employ a fulltime staff member to do your website link building. 3. We are professional in link building / vote generation for websites. 4. We are continually analyzing search engine algorithms and their effects on website optimization. 5. It is more cost effective to outsource this aspect of your internet activities. WHY ARE WE MORE EXPENSIVE THAN AVERAGE SEO AND LINK BUILDING SERVICES? 1. We don’t take on all potential clients. We select our clients carefully. 2. We advise what the client should do to clean up the on-site optimization of the website and in some cases if client can’t correct on-site weaknesses we will correct this for the client. 3. We care and take our time to do things correctly. 4. We are confident in what we do. 5. We take on each client’s website as a personal challenge. ON-SITE AND OFF-SITE THREAT ANALYSIS AND REPAIR We access your on-site and off-site website optimization strengths and weaknesses. We prepare an action plan to eliminate off-site and on-site threats to your website. We then either offer advice to your website developers on how to repair and eliminate these threats, or we can repair and take care of the on-site and/or off-site threats for you. OBTAINING VOTES / LINKS FOR YOUR WEBSITE we also offer a professional and managed link generation service for your website. This link management service is an ongoing process which has to be managed on a daily basis. It is normally more cost effective for your company to outsource this aspect to us. We asses your on-site optimization strengths and weaknesses and obtain optimized votes / links for your website. We offer on-site and off-site website optimization. We also obtain optimized votes / links for your website. “LINK BUILDING” = “INTERNET ELECTIONS” Every contextual / themed inbound link eventually counts as a vote for your website. The website that builds up the most votes for a certain search phrase will eventually outrank it’s competition. MANAGED WEBSITE LINK BUILDING 1.We setup an optimized Link Directory for your website. 2.Over time we establish the link ratio between outgoing links and reciprocating links. (Each website has it’s own link ratio and this is only determined over time.) 3.Wherever we are able, we try and obtain ONEWAY LINKS to your website. 4.We also manage the LINK ANCHORS of inbound links to your website. These link anchors are the search phrases you wish to rank for in the search engines. (Example:- if you want to rank for the phrase “xyz widgets” the inbound link text must be “xyz widgets”, this creates a “vote” for your website for the search phrase “xyz widgets” – in very simple terms the website that has the most “votes” / inbound links with the “anchor text” / or search phrase in the link text should outrank competitive websites, provided that your website is technically search engine friendly and does not break any other rules (spam and/or technical weaknesses). 5.We also manage the aging / maturing periods of inbound links – no longer like in the past do inbound links vote immediately, it takes approximately 3 to 6 months for links to count as solid votes for your website. 6.Over time we endeavor to build your link directory to turn your website into a HUB within it’s theme / genre. 7.After we help your website to become a HUB we endeavor to further build your link directory and turn your website into an AUTHORITY WEBSITE within it’s theme / genre. _________________________________________________________________________ WHAT WE OFFER 1.You can outsource your website link building to us. 2.You do not have to employ a fulltime staff member to do your website link building. 3.We are professional in link building / vote generation for websites. 4.We are continually analyzing search engine algorithms and their effects on website optimization. 5.It is more cost effective to outsource this aspect of your internet activities. SOME INTERNAL WEBSITE ISSUES WE DEAL WITH Each website has its own structure and is accordingly made search engine friendly. We only employ ethical search engine optimization methods. Below is a short list of some common issues that are dealt with, however their might be a range of other issues that also have to be taken care of which differs between websites. 1. We establish the strengths and weaknesses of your website. Most websites have internal weaknesses, when these weaknesses are fixed ("cleaned up") will automatically improve the chances of your website’s search engine rankings. 2. Fix technical problems / weaknesses that could affect search engine rankings. 3. Strengthen internal linking between web pages. 4. Strengthen the theme of the website – this is crucial to rankings. 5. We look at and where necessary rename image files in the website. More and more people are using image searches to locate websites – we endeavor to get your website to rank for image searches because we have found a definite correlation between image and normal web search results and rankings. 6. We optimize internal links so as to anchor targeted web pages for certain search phrases. 7. All meta tags of the web pages are individually optimized for the content on the pages. 8. Keyword densities of the pages are seen to. 9. Content duplication issues are seen to – if this factor is not seen to, a website can become penalized by search engines. 10. We plan and implement a sitemap strategy for the website. 11. Where needed the text on pages might have to rewritten and or edited to accommodate search engine optimization. This is done with consultation and approval with the client. 12. A STEPPED FINE TUNING APPROACH: After the website is made search engine friendly and ready we wait for Google to index it, we then analyze the search results and where needed make changes. This is done and repeated continually until we reach optimal onsite optimization levels. SOME EXTERNAL ISSUES THAT ARE SEEN TO There are many external threats that could affect a website’s rankings. Below is a short list of some common external issues that are dealt with, however this is different for each website. 1. We look for other websites that are copying your website content. If this is found a strategy is set in motion to eliminate this threat. Google has a very strict policy as far as duplicate content is concerned and websites that are guilty of this or is unknowingly being copied are penalized. 2. Some clients unknowingly place the same website on various domain names, if this is the case with your website this duplication threat has to be eliminated. 3. Google has a tendency to double index a website with the “WWW” and “without the WWW” this in itself is a threat and has to be seen to. 4. Competition website analysis – we have to determine what your competitors are doing so that we can plan and implement strategies on how to be better than them in the search engines. 5. The above issues are just a few – each website is treated individually and all issues are addressed. Each one of our clients becomes like partner. We get involved with your website as if it is our own. The client always gets priority and all our clients are treated equally. Search Engine Optimisation Campaigning is an effective Business marketing strategy which is totally target related. The internet market currently accounts for 7 Billion Dollars and this is conservatively expected to rise to 19 Billion Dollars in 2010. Allot can be attributed to Google and its Search engine algorithms and advertising campaigns. Kaimar Recognises that a cost effective SEO campaign at our targeted audience would yield the most viable and therefore most profitable results and therefore a SEO strategy is at the very core to our business demands . Not only for the now but more so for the future . In our business the target audience on the internet is expanding vastly and the customers are searching more so for an end related product from all over the globe from an online computer. So we recognise that there is no point in having a web presence if no one knows about it and in order to drive clients to your website(s) an SEO specialist is paramount with an in depth knowledge of the inside workings of the major Search engines. We at Kaimiar Recognise that Google is the prime search engine and are gearing our own marketing strategy to Google, the most cost effective and profitable avenue. Without this strategy we could not afford to remain in business as more and more business is conducted on line. Marcus M Dinnage. 27 July 2008 - Today we noted that the new period to wait for an anchored inbound link to count as a vote is approximately 4 months. This now frustrates the SEO process by 4 months. www.kaimarconsulting.com (Client for the last 3 years.) Kaimar Consulting Ltd. - Cyprus Search Engine Optimisation Campaigning is an effective Business marketing strategy which is totally target related. The internet market currently accounts for 7 Billion Dollars and this is conservatively expected to rise to 19 Billion Dollars in 2010. Allot can be attributed to Google and its Search engine algorithms and advertising campaigns. Kaimar Recognises that a cost effective SEO campaign at our targeted audience would yield the most viable and therefore most profitable results and therefore a SEO strategy is at the very core to our business demands . Not only for the now but more so for the future . In our business the target audience on the internet is expanding vastly and the customers are searching more so for an end related product from all over the globe from an online computer. So we recognise that there is no point in having a web presence if no one knows about it and in order to drive clients to your website(s) an SEO specialist is paramount with an in depth knowledge of the inside workings of the major Search engines. We at Kaimiar Recognise that Google is the prime search engine and are gearing our own marketing strategy to Google, the most cost effective and profitable avenue. Without this strategy we could not afford to remain in business as more and more business is conducted on line. Marcus M Dinnage. Kaimar Consulting Ltd www.kaimarconsulting.com The Number one Resale and New Property Advisor in Cyprus. FIABCI Reg. No: 22302 / EEAU Reg. No: T618016.00 Shop 4 16 Georgiou Potamos Yermasogeia Limassol SKYPE: kaimarconsulting or kaimarconsultants or from the UK ++44(0)2081234862 DE ++49 (0)9241974380 Office: +357 25318712 (office hrs) Fax: +357 25313856 ( 24 hrs) Marcus says " Great and welcome news about “property for sale in Cyprus”, and very many thanks." Our current website positions speaks volumes for themselves, all thanks to Freddie. “Freddie has promoted our company Kaimar Consulting from the internet depths and parked us with stability and longevity on top ranking pages for the major search engines for requested key phrases and much much more. We at Kaimar will continue to develop and expand with Freddie Cerva at the head of our website Internet marketing. These days quality levels of service based on results count. Freddie delivers results.” MD Kaimar Consulting Ltd M M Dinnage Website http://www.kaimarconsulting.com www.cybarco.com (Client for the last 3 years.) February 27, 2008 Dear Freddie, It is a great pleasure and an honor for Cybarco to work with you as our SEO for our website’s optimization and for keeping it within the highly ranking ones at Google search. The website optimization according to the key words specified for the SEO, manages to secure that our website constantly remains at the first or second page of Google search. The advantages of this are many. First of all it saves us a lot of money from online advertising and secondly, people have the tendency to see only the first couple of pages when they search for something, because they believe these are the most important and trustworthy. Freddie Cerva has been working with Cybarco with the utmost level of professionalism and our requests were always responded promptly and precisely for the past three years. All the best, Persis Christodoulou Group Marketing & PR Manager www.cybarco.com www.taladesignvillage.co.uk (Client for about 3 years.) Tala Design Village - Cyprus Importance of SEO for my company We are a family run British company working in Cyprus offering furnishing packages. We have done extensive advertising and marketing in Cyprus including sponsorship of many events to achieve high exposure and name awareness. We reached a point where most people knew who we were so we had to look at attracting business from elsewhere. We had detailed discussions with many people and decided to use Freddie Cerva to help us set up a detailed web site that would give us high impact this can be seen www.taladesignvillage.co.uk Once the sight was up and running we then had to move up the search engine rankings We spent many hours finding the key words and also key phrases to put into our text Rapidly we went up the ladder and today you can see our position NO1 on most popular searches “furniture packages in Cyprus”. With Freddie’s day to day monitoring we found out what potential customers were searching for, what they wanted and also at what time of the day. We believe the services offered are a must to ensure we are always ahead of our competitors Also having somebody on hand we can regularly change product description and prices keeping our exposure always bang up to date. We are also aware that with constant monitoring we can also see any changes in the search engines pattern and thinking. Due to this exposure and also being highly ranked we guarantee that enquiries are received everyday. We receive excellent comments about our web site which gives potential clients confidence straight away Example from recent enquiry Further Comments and or Questions: Hi there, we have spent hours and hours searching for furnishings for our apartment, and to be quite honest it is a nightmare. We are ready to buy from other sources, however I have come across your website and I must say that it is very well presented with an air of professionalism. I do hope that you can assist us in our quest to furnish our apartments. I have a partner who has also purchased a similar property on the same development; I look forward to hearing from you in due course To conclude all we can say is this is money well spent. David Clatworthy GENERAL OUTLINE - SEO Freddie Cerva I have been active and professionally working on the internet for the last 16 years. My SEO knowledge is helping many of my client's websites rank well on the search engines. Besides working with website developers on new websites I also fix and clean up existing websites as a profession, my knowledge has been cultivated over many years of dealing with many complex website and search engine optimization issues. SOME INTERNAL WEBSITE ISSUES THAT ARE SEEN TO:- Each website has its own structure and is accordingly made search engine friendly. We only employ ethical search engine optimization methods. Below is a short list of some common issues that are dealt with, however their might be a range of other issues that also have to be taken care of which differs between websites. 1. We establish the strengths and weaknesses of your website. Most websites have internal weaknesses, when these weaknesses are fixed ("cleaned up") will automatically improve the chances of your website’s search engine rankings. 2. Fix technical problems / weaknesses that could affect search engine rankings. 3. Strengthen internal linking between web pages. 4. Strengthen the theme of the website – this is crucial to rankings. 5. We look at and where necessary rename image files in the website. More and more people are using image searches to locate websites – we endeavor to get your website to rank for image searches because we have found a definite correlation between image and normal web search results and rankings. 6. We optimize internal links so as to anchor targeted web pages for certain search phrases. 7. All meta tags of the web pages are individually optimized for the content on the pages. 8. Keyword densities of the pages are seen to. 9. Content duplication issues are seen to – if this factor is not seen to, a website can become penalized by search engines. 10. We plan and implement a sitemap strategy for the website. 11. Where needed the text on pages might have to rewritten and or edited to accommodate search engine optimization. This is done with consultation and approval with the client. 12. A STEPPED FINE TUNING APPROACH: After the website is made search engine friendly and ready we wait for Google to index it, we then analyze the search results and where needed make changes. This is done and repeated continually until we reach optimal onsite optimization levels. SOME EXTERNAL WEBSITE ISSUES THAT ARE SEEN TO:- There are many external threats that could affect a website’s rankings. Below is a short list of some common external issues that are dealt with, however this is different for each website. 1. We look for other websites that are copying your website content. If this is found a strategy is set in motion to eliminate this threat. Google has a very strict policy as far as duplicate content is concerned and websites that are guilty of this or is unknowingly being copied are penalized. 2. Some clients unknowingly place the same website on various domain names, if this is the case with your website this duplication threat has to be eliminated. 3. Google has a tendency to double index a website with the “WWW” and “without the WWW” this in itself is a threat and has to be seen to. 4. Competition website analysis – we have to determine what your competitors are doing so that we can plan and implement strategies on how to be better than them in the search engines. 5. The above issues are just a few – each website is treated individually and all issues are addressed. EXTERNAL OFF-SITE SEO • Besides the on-site SEO issues and factors outlined above – off-site SEO factors are over the long term the most important as far as the whole SEO program is concerned. • Provided your website is technically and SEO correct the off-site or external SEO will determine where your website will rank. • Ultimately the websites in Google are having a constant “election for president” The website with the most “QUALITY” votes will win. • External linking strategies have become something of a science, it is no longer a matter of Website A linking to Website B and vice versa anymore. Reciprocal and one-way linking has now become more involved. Here are just a couple of factors that have to be managed constantly:- • Link ratios between incoming reciprocal links and outgoing non-reciprocal links. • The above link ratios also have to be factored with the amount of one-way inbound links to the website. • The type of websites linking to your website is also a factor. • The type of websites that your website is linking to is a factor. • The type of websites that your website is exchanging links with is a factor. • The link text/phrases used in links pointing to your website is a factor. • The list of factors that determine the quality of votes/links to your website has become very complex. • To achieve the above “VOTING” we implement an onsite link system in a “folder”/”directory” on your website. This link system has to be managed and controlled 7 days a week 365 days a year. • All new links have to go thru a aging period before they cont as votes – it is no longer easy to get a link today and it will count as a vote tomorrow. Links can take up to +/-1 to 3 months before they count for something. • Over time we have to develop your website into a HUB then progress it into an AUTHORITY website. (This is achieved with a dedicated and continuous linking strategy. TARGETING THE SEO TOWARDS THE CLIENT’S TARGET MARKET Google is very specific to Geographical Location when it comes to, name servers, hosting locations, domain extensions, content, website linking neighborhoods, etc. All these factors and many more have to be set in place to in order to target the client’s market(s). Example Google.com versus Google.co.uk has different search results – the same goes for MSN and Yahoo but Google is more strict as far as Geo Location issues are concerned. ONGOING SEO Why is SEO is a never ending process:- 1. Search engines are forever without notice changing search algorithms. 2. Example Google.com has different search results to Google.co.uk 3. As a website moves up in the rankings the competition works harder to knock your website down, this becomes an “online war” that is never ending. 4. The SEO has to continually be in touch with changing search engine trends and cater for them. WHY IS SEO IS NO LONGER ONLY SEO ????? SEO without a strong knowledge and foundation in online marketing belongs to the past. Our 16 years experience in online marketing together with our expertise in SEO makes the perfect combination to optimize websites with the client’s product and/or service in mind. We also make suggestions on how to improve consumer response when and where needed so that all online efforts benefit the seo and overhaul marketing strategy. The ultimate goal of SEO is to improve your online visibility, business and/or responses/enquiries. We also manage a network our own support websites. SUPPORT NETWORKS Where needed we can integrate our client’s websites into this network or use some of our holding websites to improve external SEO for our clients. Some examples A couple of months ago we started a work in progress network for Dubai. We have place holder websites in a network that is under construction. This network is purely for the purpose of acting as a support to websites in the UAE. There are 28 domains being set up in this network. Please note that currently none of these holding sites have any off-site optimization – this will only go into action when a solid Dubai client base is established. See some examples below:- 1. Search Phrase “dubai hotel bookings” in google.com www.dubaihotelbookings.org page 1 in Google.com 2. Search Phrase “dubai property sales” in google.com www.dubaipropertysales.org page 1 in Google.com 3. Search Phrase “dubai property” in google.co.uk www.dubaiproperty.org.uk page 4 in Google.co.uk 4. Search Phrase “property for sale in dubai” in google.com www.propertyforsaleindubai.org page 4 in Google.com 5. Search Phrase “property for sale in dubai” in google.com www.dubaipropertypro.compage 6 in Google.com 6. www.dubaitoolbar.com Live but a work in progress. 7. www.dxblive.com/ Search Engine 8. www.azdubai.com under construction 9. www.dubaipropertytoolbar.com under construction 10. www.uaetoolbar.com under construction 11. www.emiratestoolbar.com under construction WHAT THE CLIENT MUST EXPECT 1. A new domain name is suppressed by Google (sandbox effect) for about 6 – 9 months. During this time all SEO efforts outlined in this document have to implemented. 2. If it is an established domain name and older than 9 to 12 months it is easier, provided that the website does not have a bad history of unethical seo activity. 3. During the link building process the website will drastically move up and down in the rankings – When many links are exchanged or added Google tends to drop the site in the rankings while the links age and brings the site back and normally higher in the rankings. You can call this effect the “YO YO” effect. 4. As the website starts ranking in the top 50 the upwards movement is slower because the competition starts panicking when they see a new domain running towards page one in Google. The war heats up when we get to page 3 and a full scale assault normally starts when the site starts touching the top 15, this becomes even worse when the site starts moving onto page one and back to page 2 and the back to page 1. When the site starts achieving a ranking in the top 8 it becomes somewhat stable and could start jumping between position 1 and 8. The climbing process to a top 5 ranking is a major process because one has to become better than the long established top ranking sites. 5. We don’t rest until the goal is achieved THEN the hardest and most stressful phase sets in, this is to keep the site in top rankings. 6. SEO = Looking thru the picture, not at it - As a marketing consultant who also does search engine optimization (SEO) you have to see the other dimension - Nothing is what you see - spend time, effort and your God given talent to develop the ability to see what others can't.
View SEO Videos Online - Prepared by Freddie Cerva - Dubai SEO Onsite Search Engine Optimization | Offsite Search Engine Optimization